Midnight Society was unique because of its direct community involvement and blockchain integration. Unlike most studios that develop games behind closed doors, it offered:

1. “Day Zero” Development Access

• Players with Founders Pass NFTs gained early access to test builds and provided real-time feedback.
• Unlike closed betas, Midnight Society allowed pre-alpha testing months before public release.

2. Blockchain Integration Without Pay-to-Win

• NFTs were used for skins, cosmetics, and customization, ensuring no gameplay advantages.
• Players could trade unique weapon skins and character cosmetics via a decentralized marketplace.

3. Competitive and Hardcore FPS Design

• Unlike casual shooters, DEADROP emphasized skill-based gunplay, movement mechanics, and map knowledge.
• The studio aimed to create “the perfect FPS”, blending influences from Halo, Call of Duty, and Escape from Tarkov.

These bold moves generated early hype, but skepticism over NFT integration and Dr Disrespect’s later controversy impacted its growth.

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